During Madame Clicquots day, Champagne was blended for sweetness, matching the consumer tastes of the time. These sweet champagnes were referred to by consumers as rich wines. Russian royalty, who favored Madame Clicquots rich champagnes, created their own twist to service by adding spoonfuls of sugar to each glass. Inspired by this history, Veuve Clicquot Rich is the newest champagne from a brand synonymous with innovation, developed by Chef de Cave Dominique Demarville in tandem with expert mixologists.